Be more human.
The new slogan of the sports brand Reebok is simple and clear, do what you was
made for. Discover, try and dare. During an event last week I and some other
selected people had to chance to follow these quote on an extreme level and to
be more human, then probably more than ever before..
Climbing
into a burning car tire to take an extreme selfie, flipping a giant tire as
many times as you can in two minutes or moving a tire without touching it?
Sounds dangerous, strange, and impossible!?
I can tell
you, we did all these tasks and finished them successful. The tire is the new
symbol of Reebok and we really played around with it. These exercises were
basically an additional part of the event beside the human score, a test which proved us in fitness, knowledge and
sociality. Also you guys can do the test and prove yourself by clicking THIS link .
The Reebok
event series happened in Berlin and Munich and also beside the event there were
stations prepared in the city with a giant tire that one could try to flip.
I really
like the new campaign of Reebok, since it is really challenging and promotes one
to get out of the comfort zone and ready to try something new, to challenge
one's body and to achieve the unbelievable.
Thank you Reebok
for this great workout session and the probably coolest sport event I have ever
been to. This was a great experience and I'm thrilled to see even more coming. What's your Human Score?
THIS POST INCLUDES PR SAMPLES
photos via Reebok