La vida eschula. In today's post I proudly present you the #EXOTICJEANS campaign of Desigual, which I'm part of this year. I styled a look, which
is featuring the main piece and can't wait for your feedback for this unique
piece..
This winter
it's all about to try something new, to create and most of all, to have a lot
of fun while doing all of that. Desigual stands in for the unique and colorful
things in life. It's all about to have fun in life, being happy and love
yourself and make life a big party, with happy thoughts and clothing.
The pattern
denim takes a very important position in this situation, since denim is as
playful as the brand philosophy of Desigual itself. Denim offers endless possibilities
to play with. No matter if its color, washing or cut, one can go in any
direction that one likes to.
30 years
ago Thomas Meyer decided to redesign an old jacket. He cut and played with
design and transformed this old-fashioned, boring jacket it to an unique piece
with a personal note. This creativity and freedom in design was not only a huge
success, it was also the beginning of Desigual.
This winter
Desigual decided to renew this idea and designed a whole denim collection,
featuring a wild and colorful sense of art and creativity coming in different
pieces of apparel. The main piece is, as you can guess now, the jacket, with
which Desigual is going back to the roots with a fresh new design.
THIS POST INCLUDES PR SAMPLES